First impressions are essential for a business. Your business card communicates a lot before you even open your mouth. It is a small yet powerful tool for marketing. Numerous business people hurry to this important stage. They finish with cards that don’t impress. The process of business cards printing in Calgary seems simple. But it’s easy to make mistakes. These faults might cause you to lose chances. We should discuss five usual blunders that we must steer clear of.
This guide will help you create cards that truly represent your brand.
[1] Using Cheap Paper
Another major blunder that one can possibly commit is going for cheap papers to print business cards. Many a time, the feel of the card in someone’s hand could be as important as the look of the card. Choose a heavy, thicker paper that would give the best impression of professionalism. Be mindful of the paper quality since your card represents your business, and choosing a weak-looking card might portray your business in the same manner.
[2] Putting Too Much on the Card
For business cards printing in Calgary, simplicity is the most suitable approach. If you put too much on your card, it may appear messy and not properly organized. This can seem unprofessional. You must stick to the essentials like email and your website. Don’t list all your social media profiles. If you have many related to your business, select one or two to display.
[3] Utilising Fancy, Hard-to-Read Fonts
It means you should avoid choosing a small, cute, or unusual font just to fit in your card. This is because, in such cases, your font will hardly be readable. These should be clear and professional fonts that are legible at first glance or the first instance. Another point is regarding the font size. If people have to put on their glasses to read your details, they won’t bother using the card.
[4] Not Checking for Mistakes
No one wants to do business with an amateur, and having a typo on your business cards in Calgary, AB, is the epitome of amateurism. When ordering business cards and choosing their design, be careful to check all the information twice and thrice. Ideally, let someone else review it from a different lens as well. Be very careful with phone numbers and email addresses – one wrong number or symbol can cost your business.
[5] Trying to DIY
Although one might think it would be more economical to design your cards, it is generally not the best way to go. If you don’t have a lot of design experience, designing the cards yourself may lead to very unprofessional design. For better and more professional-looking cards, you can hire professional designers who can make your card look decent as per your company’s policy.
Wrapping off
A business card is one of the most powerful publicising tools. Also, usually it is the first tangible representation a prospective client has about your brand. You can be assured that your cards make a great impression by avoiding these common mistakes while printing business cards in Calgary, AB.
Remember, a well-designed, high-quality business card opens the door and presents opportunities for your small business. Take the time to get it right. Future clients will thank the difference.
Robert Harrison is the author of this article. To know more about Winnipeg billboard advertising please visit our website: postcardportables.com