The Comprehensive Guide to automotive lead and inventory managment software

CRM Car dealers and their salespeople are always having people come and go in and out around the clock. It certainly turns out that with their responsibilities, they need to do automotive lead and inventory managment software properly. The trick will be to find out the right balance of strategies for lead nurturing when it comes to piquing potential customer interest in the desired car. Table of Contents

What is automotive lead management software?

 

• The distinct challenges of automotive lead management

• 4 Tips to improve your automotive lead management & get more sales

• Tips for better car dealer lead management

• The 5 best automotive lead management systems

• automotive lead managment software

• best practices

 

Final thoughts

 

Having the right tools for managing automotive lead generation and some helpful best practices can be worth their weight in gold. This complete guide to auto lead management is designed to give you a little insight into both.

 

What is automotive sales lead management software?

 

Automotive lead management is also known as automotive sales lead management software or “car dealer lead management” and refers to the practice of tracking every lead that is serviced by a car dealership.

 

Most of the time, the salespeople will seek and keep up with their own car sales leads that they have solicited, whether online or in person. Most dealerships will have one automo­tive-lead management software tool. They may even auto-assign newly received digital leads to different team members so every­one gets the same number of potential clients.

 

As car sales are a high-value profession, you will require a strong automotive lead management system that your team can learn to use properly and gather great success.

 

Unique challenges to automotive lead management

 

Dealerships have exclusive lead management and nurturing challenges, and here are several you will need to consider when you address your lead management system.

These include:

 

• Many buyers will contact several dealerships in their purchasing process. You need to be nimble, build rapport and establish trust in record time, and be ready to push the sale forward as quickly as the customer is.

• Inventory can be a challenge for dealerships. In reality, COVID-related shortages are causing inventories to be low for a lot of makes and models. It is more difficult to motivate sales when it’s difficult to stock specific cars.

 

Customers buy only every 5-10 years. It is tough to keep past customers as potential leads, so you should build ongoing relationships and have referrals generated from past customers.

4 Hacks to optimize the way you manage automotive leads & sell more

Want to make the most of your automotive lead management strategy? Here are some of the best ways to close more sales successfully.

 

Collect all information during first contact

 

Get their information up-front when first engaging the customer. Name, email, phone number and qualifying information such as plans for financing, or preference for models can provide lots to work with.

 

Have a referral system in place

 

Probably the best way their sales staff can get more prospects is through referrals from satisfied customers. Make sure your dealership has a referral program in place and your salespeople constantly bring it up in conversation with the customers. Follow up to find out what preferences are becoming permanent.

 

Keep following up with leads to check in on how keen they are for new deals, alternative models, and financing options. Drop a note in the lead’s management software on the means of contact they prefer, whether phone or email.

 

Lead management system

 

The best practice in managing your auto leads is through automotive lead management software. It’s predominantly a CRM tool that operates best with car dealerships.

Better car dealer lead management

 

When fine-tuning your marketing on advertising platforms such as Facebook, emphasize lead generation. Utilize Facebook Lead Ads to engage prospective customers who have already expressed some interest in your vehicles or service.

 

Benefits of running Facebook lead ads for car dealers

 

The large user base at Facebook allows access to a wide range of potential customers.

It offers very advanced targeting capabilities.

 

The powerful analytics of Facebook provide the chance to check ad performance in real-time.

Dealerships can use Facebook to engage potential buyers across different channels.

Use Facebook together with CRM or other marketing tools to help stay engaged, nurtured, and follow up on the leads.

 

LeadsBridge Uses to help Automate automotive lead management LeadsBridge integrations help automate and optimize the way you manage automotive leads. For instance, you can link Facebook ads with CRM software to reduce the operation of migrating data backand forth manually.