When it comes to final expense insurance, a well-written script might mean the difference.
You can sell the best final expense insurance, burial insurance, or guaranteed acceptance life insurance. However, only an appropriate strategy will help you schedule more appointments and close more sales.
Let’s see how you can do this with ease and confidence.
Understand Your Audience
Before you begin writing your script, you need to understand your target audience. Are you targeting elderly people seeking peace of mind or middle-aged people preparing ahead? Your audience will help propel the message for your final expense and burial insurance.
For example, suppose you discover that your audience primarily consists of seniors. In that case, you might begin your conversation with, “If you’re like most people my age or older, I know that preparing for the future is critical for you and the individuals in your family. Our ultimate expenditure insurance ensures that no financial burden falls on the people you care about when the time comes.”
The Importance of Personalization
Generic prescriptions sound cold and impersonal. Thus, to make it personal, utilize your client’s name, refer to his or her specific predicament, and figure out how to sympathize.
For example, instead of saying, “This policy will cover your burial costs,” say, “[Customer name], this policy will ensure that your loved ones are not burdened with burial costs when the time comes.”
Critical Elements of an Effective Script
A good final expense and burial insurance script should include these four parts:
- A hook
- Clear and concise communication of the product
- A section for answering frequently asked questions
- A strong closing statement
Here is a simple outline to follow:
Introduction
Provide a brief overview of yourself and your firm.
Example: “Hello, this is [Your name] from Peace of Mind Insurance. I specialize in helping families plan for the future.”
Body
It should state the advantages of insurance plainly and to the point.
Like this one: “Our best final expense insurance covers all the expenses that shall be incurred during funerals and burials so that your family, at that juncture in time, is not burdened by such expenses.”
FAQs
Here, you should respond to the people’s concerns and queries.
Example: “You’re undoubtedly wondering, ‘What if I have health issues?’ With our assured acceptance life insurance, you may be protected regardless of your health status.”
Closing Statement
This should bring the client to the next step, like setting up an appointment.
Example: “I’d really like to walk you through this in more detail and find out how we can create a plan to fit your unique needs. Can I schedule an appointment with you for next week?”
Crowd Trust and Credibility
Insurance is an industry that exists and thrives on trust and reputation. So, reveal who you are and what you truly give. Testimonials from delighted clients demonstrate them to your leads. Additionally, put down your qualifications to establish confidence.
For example, “I’ve been helping families with final expenditure insurance for over ten years, and the majority of my customers enjoy peace of mind knowing they’re ready for whatever happens next. Here’s what one of our clients, [Client name], says: “[Your name] made the process so simple and stress-free.” I’m relieved now that everything has been taken care of.”
Addressing Objections
Any sale includes objections. Consider them opportunities to provide additional information and build trust rather than objections that prevent the sale.
Example: When a client says, “I’m not sure I can afford this,” say, “I understand, [Customer name]. Let’s look at some possibilities that could be more affordable for you. We offer numerous programs that may be customized to fit your financial condition.”
The Power of Follow-Up
In most circumstances, more than one discussion is required to complete the transaction for final expense and burial insurance. Make sure to follow up with potential clients and address any lingering questions they may have regarding the final expenditure insurance policy. Sometimes, a polite phone call or email is all that is required.
Example: “Hello, [Customer name]. I am following up on our talk last week. Do you have any further comments on the last expenditure insurance we discussed? “I’m here to answer any questions you may have.”
Conclusion
There may not be a secret formula for the best final expense insurance scripts. The practical approach involves a time-consuming and painful trial-and-error procedure. Knowing your customers and tailoring your approach is essential for your efforts to get a return on investment.
Additionally, it is important to develop ways to arrange more appointments and close more sales. Finally, create a personal relationship with your clientele and instill trust in them at every stage.