IMARC Group, a leading market research company, has recently releases report titled “Event Management Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” The study provides a detailed analysis of the industry, including the global event management software market size, share, trends, and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the event management software market?
The global event management software market size reached US$ 6.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.0 Billion by 2032, exhibiting a growth rate (CAGR) of 8.5% during 2024-2032.
Factors Affecting the Growth of the Event Management Software Industry:
- Increasing adoption of digital technologies:
The rapid advancement and integration of digital technologies into various sectors has significantly influenced the event management software market. Organizations are increasingly seeking digital solutions to streamline event planning and execution processes. Cloud-based event management platforms, for instance, offer scalable and flexible solutions, allowing event organizers to manage tasks from anywhere and at any time. The use of mobile applications for real-time updates, ticketing, and attendee engagement is also on the rise. Technologies such as artificial intelligence (AI) and machine learning are being incorporated to offer personalized experiences, automate routine tasks, and provide data-driven insights. The shift towards digital transformation has thus created a growing need for sophisticated event management software that can handle complex requirements efficiently and enhance overall event effectiveness.
- Rising demand for enhanced event experiences:
As events become more elaborate and competitive, there is a heightened demand for creating memorable and engaging experiences for attendees. This trend is driving the adoption of advanced event management software that can offer features like interactive agendas, personalized content, and immersive experiences. Event organizers are focusing on providing seamless, interactive, and personalized experiences to cater to diverse attendees’ preferences and expectations. Event management software plays a crucial role in achieving this by offering tools for real-time engagement, live streaming, virtual and hybrid event capabilities, and detailed analytics. These features help organizers deliver high-quality experiences, enhance attendee satisfaction, and gather valuable feedback to improve future events.
- Growth of the global events industry:
The expansion of the global events industry is a major driver for the event management software market. This growth is fueled by an increase in corporate events, conferences, trade shows, and consumer-driven events such as concerts and festivals. As businesses and organizations continue to invest in events as a strategic tool for branding, networking, and lead generation, there is a corresponding rise in demand for efficient event management solutions. The globalization of business operations and the growing emphasis on cross-border events also contribute to the increased need for software that can manage complex logistics, coordinate with diverse stakeholders, and support multilingual and multi-currency transactions. The broadening scope and scale of events worldwide are thus propelling the demand for comprehensive event management software solutions.
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Event Management Software Market Report Segmentation:
Breakup by Component Type:
- Software
- Venue Management Software
- Ticketing Software
- Event Registration Software
- Event Marketing Software
- Event Planning Software
- Others
- Content Management Software
- Visitor Management Software
- Analytics and Reporting Software
- Resource Scheduling Software
- Others
- Service
- Professional Services
- Deployment and Integration
- Consulting
- Support and Maintenance
- Managed Services
- Professional Services
Software represents the largest segment, offering comprehensive functionalities that streamline various event management tasks.
Breakup by Deployment Type:
- On-Premise
- Cloud
On-premise dominates the largest segment as it provides enhanced security and control over event data, which appeals to organizations with stringent data protection requirements.
Breakup by Organization Size:
- Small and Medium Enterprises
- Large Enterprises
Large enterprises hold the largest market share because they have more complex event management needs and greater budgets for advanced event management software solutions.
Breakup by End Use Sector:
- Corporate
- Government
- Third-party Planner
- Education
- Mining
- Others
Third-party planners account for the majority of the market share as they leverage event management software to efficiently handle multiple client events and deliver tailored services.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America leads the market, with its high concentration of event management firms and technology adoption, contributing to its leading market position.
Global Event Management Software Market Trends:
The growth of the event management software market is driven by the increasing emphasis on data-driven decision-making and return on investment (ROI) optimization. Organizations are leveraging advanced analytics and reporting features to measure event performance, enhance strategic planning, and justify expenditures, thus fueling demand for sophisticated event management solutions that provide actionable insights. Moreover, the rise of remote work and virtual collaboration tools is boosting the growth of the event management software market. With more businesses hosting virtual meetings, webinars, and online conferences, there is a heightened need for software that can seamlessly integrate with remote work platforms and support diverse virtual event formats.
Who are the key players operating in the industry?
The report covers the major market players including:
- Active Network
- Bizzabo Ltd.
- RegPack Inc.
- Hubb
- Gather Technologies
- Eventbrite
- EMS Software LLC
- XING SE
- Cvent, RainFocus Inc.
- SignUpGenius Inc.
- Ungerboeck Software International
- Hubilo
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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