Whether you’re an iGaming affiliate or a gambling operator, you’ll need a writer at some point in your project. But if you’re not sure how to hire the perfect content creator, it can be pretty stressful.
In this guide, we’ll share some top tips that make finding the perfect iGaming writer a breeze.
1- Where To Look for a Gambling Writer
Seek and ye shall find. But where do you even look for an iGaming writer?
Freelancing Sites
Platforms like Fiverr and Upwork are a fantastic source of creative and experienced content creators of any kind, not only writers. However, they’re also flooded with extremely unprofessional writing and editing “experts” who pump out low-quality work, often with the aid of AI tools.
If you’re going to source your writers from these sites, be prepared to pay between $0.08 and $0.14 per word. This is the only way to guarantee unique, well-researched text that’s delivered by a genuine professional.
However, such platforms add further charges on top of the freelancer’s fee, so don’t forget to factor that into your budget.
It’s certainly possible to find gambling writers on other social media platforms, but as a professional networking site, LinkedIn is the standout pick.
You only need to punch terms like “iGaming writer” into the search bar and you’ll find hundreds of relevant suggestions. Most will have their profiles open, allowing you to see their career history and portfolios.
Simply drop them a connection request or a message to start a discussion.
Want to know literally anything at all? JFGI, right?
Putting relevant keywords into Google instantly reveals a number of agencies that can match you with good-quality writers. However, why use a middleman, when individuals like Dominic Field also appear in the results?
Using a search engine to find iGaming writers also has the advantage of revealing whether or not they know anything about SEO.
You don’t end up on the first page of Google without at least being able to craft compelling content for human consumption. But if you’ve achieved that feat, you probably also understand how to appeal to the robots, too.
2- See What Your iGaming Writer Can Do
Once you’ve identified a writer that might fit the bill, you’ll need to see what they’re capable of.
Ask for Samples
Experienced writers will have no problem linking you to some kind of portfolio or showcase. By reading examples of their past work, you’ll immediately be able to ascertain whether or not they can actually produce interesting articles.
Make sure you ask for relevant samples, though. If you’re looking for an iGaming writer, you’ll want to read casino content, poker strategy guides or sports betting tips, for instance.
They might be able to put together an informative and engaging piece about the Roman Empire or travelling across Asia. But it doesn’t mean they know the first thing about slot volatility or the best sportsbook sites in New Jersey.
Run a Trial
Samples will help you decide who you’d like to work with, but they’re only the first step. Having identified a potential hire, you now have to set them a unique task.
You should already be pretty confident about their writing capabilities. But a paid trial is the only way to find out whether or not you’re capable of working together.
Get that relationship off to the best possible start by offering the full rate, rather than trying to lowball them. That’s a great way to be rejected.
What should you look for during the trial?
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Brief. Do they understand everything in your brief? Will they ask questions, pick up errors or suggest improvements?
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Timing. Missing the deadline is obviously unforgivable. But submitting early is always a green flag.
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Feedback. How do they handle your comments and revisions requests? Perhaps they have an ego and can’t deal with constructive criticism.
Hiring an iGaming Writer is Easier Than You Think
By following the steps in this guide, you’ll be able to identify the perfect gambling writer in no time.
Once you’ve made the hire, be sure to remain in regular contact. It’s a competitive industry, and you could easily lose them to another client.
