As internet users we tend to take web design for granted. But the truth is that modern web design techniques have a massive impact on the way that users experience websites and the benefits that businesses experience from their online presence. We thought it would be a good idea to run through some of the key ways that Web Design can influence us.
Enhancing the user experience
Modern web design is firmly focused on creating an intuitive and engaging experience for users, but also on guiding users through a site so that they see what the site owner wants them to see. Web designers use techniques such as “responsive design” to ensure that the site they design look good and function well on devices of all shapes and sizes. This delivers a seamless and satisfying user experience.
Improved accessibility
Good web design involves incorporating accessibility standards to make websites usable for people living with disabilities. This includes such techniques as screen reader compatibility, keyboard navigation and appropriate colour contrasts to assist those who have impaired visual capabilities.
Increased loading speeds
A slow website is an unsuccessful website, and this is something that needs to be considered at the design stage. Design techniques such as optimising images, ensuring efficient coding practices and effectively leveraging content delivery networks will all help to reduce page loading times. This matters because a faster website has lower “bounce rates” and higher levels of user satisfaction.
Better SEO performance
Search engine optimisation is often thought of as something that you do once your website is up and running. But in fact many modern web design practices, such as mobile-first design and clean coding can help to improve the ranking that a website achieves in the search engine rankings. In this way design makes it easier for users to find the information they want and for businesses to reach the audiences they want to reach.
Increased engagement
Capturing and maintaining the attention of site visitors is a critical part of getting people to remain on your site. Design is an important part of establishing high levels of engagement. Interactive design elements such as animation, video and other dynamic content are all important, but perhaps the most important thing of all is to design a website that is pleasing to the eye and in tune not only with the aesthetic of your business, but also the aesthetics that will appeal to your chosen demographic.
Brand consistency
Good website design will ensure that the look and feel of your website is consistent with your overall brand. This helps to build recognition and trust amongst website visitors and establishes a clear brand identity.
Scalability and maintenance
The ability to update and scale a website should be a part of the design from the very beginning. Modern design frameworks and tools can give you the ability to easily adjust your website, ensuring that it remains functional and relevant over time.
Choose your web designer
Adopting some or all of these modern web design techniques enables businesses to create websites that are visually appealing and also functional, accessible, and user-friendly. Ultimately this leads to enhanced user satisfaction which helps with business success. But where can you find somebody to help with great Web Design London? might seem to be the obvious place to go, and certainly you will find great web design firms in the Capital.
But there are other places to find great Web Design Leeds, Blackburn and many other northern cities offer great web design services too, so take some time to explore and find the web design provider that will work best for you.
