Your online presence is a crucial part of paving the path to success for your business. Since all businesses are digitally based, it is crucial to build a website that reflects your products, services, and content. You require a domain name if you intend to set up a website. However, it is not as simple as picking one you like, buying it, and getting going. You need to select one that is compatible with your business goals and reflects your products and services. If you are unsure of what a domain name is and how to go about choosing the best one, we have got you covered.
What is a business domain name?
A business domain name is similar to the web address where your visitors can find your website. It needs to be inserted into the web browser and it will lead to your website. Hence, your domain name is extremely important as it works as the identity of your website.
A domain name is an alternative to an IP address which can be quite complex to remember for your visitors. Your business domain name is a combination of the set of words that identify your brand along with the extension .org, .net, .com, and much more. Top-level domains have these suffixes.
1. Use a .com extension
It is obvious if you have been browsing the internet that the most common domain extension used by the majority of websites is .com. The other most used ones include .net and .org. However, there is a wide range of options you can choose from including .co, .cafe, .florist, to basically anything you want. You need to put in a lot of thought before choosing a unique suffix as it might not come across as professional. It is better to stick with .com, and if that is unavailable, to go for .co, .net, or .org.
2. Instill your domain name search with keywords
Keywords are a key part of a domain as their presence registers on the search engines’ radar to let them identify the purpose of your website. Your Google rank will also go higher if you have the perfect keywords in your domain, great content, and deliver an efficient user experience. Unfortunately, most of the best and cheapest domain names with target keywords are unavailable. This is where you need to come up with the perfect domain name by putting together different keywords to make your mark in your visitors’ minds.
3. Brand name
Your domain name needs your brand must be identifiable in your domain name and the other way around. Brands need to establish their presence over time and your unique brand name can help boost this process by making a mark, being recognizable in the market, and adding to your website traffic. Just ensure that you do not use any trademarks, or brand names as part of your domain name.
4. The shorter the better
If you are unsure about how long your domain should be, just go for the shortest version possible. It will ensure your brand is easy to remember. It also helps to type it or communicate it to other people. While it might be extremely difficult to get a single-word domain as there exist innumerable domains, it is still possible to put together a few short words and come up with a domain name that is unique and at the same time easy to memorize. In addition to this, most people browse using smartphone devices. So the easier it is to type your domain, the better.
5. Conduct diligent research
You need to be very careful to avoid any infringement on your competitor’s trademark while choosing yours. Conduct due diligence about copyright databases and trademarks that already exist. If you use an already registered domain name even accidentally or indirectly it could open you up to being sued, or cause your customers to be confused. Hence, it is better to conduct due diligence and in-depth research.
6. Ensure it is simple to pronounce and type
Your domain name needs to be unique, but it shouldn’t be so complicated that people cannot pronounce or type it. It could cause your visitors to decrease. If there is any confusion about your domain name your visitors will not be able to find your website as it might be difficult to correctly type it. So help your customers easily find your website by choosing a simple domain name.
Conclusion
Boosting your website’s traffic is based largely on the domain name you select. You shouldn’t just choose anything you feel like, but instead, do proper diligence and research before picking one. It helps ensure your domain name represents your brand perfectly and is easy to remember for your customers.