India Beauty and Personal Care Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 5.6% (2024-2032)
Market Size in 2023: USD 28.0 Billion
Market Size in 2032: USD 46.6 Billion
India’s Beauty and Personal Care Market is rapidly growing, driven by rising consumer demand and evolving product trends. According to the latest report by IMARC Group, The market reached USD 28.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 46.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.6% during 2024-2032.
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India Beauty and Personal Care Market Trends and Drivers:
Beauty and personal care refer to a wide range of products and services designed to enhance personal grooming, hygiene, and appearance. These include skincare products, cosmetics, hair care products, fragrances, bath and body products, and grooming tools. Beauty and personal care products are used to cleanse, moisturize, nourish, and beautify the skin, hair, and body, helping individuals maintain their overall well-being and self-confidence.
Additionally, beauty and personal care services such as spa treatments, hairstyling, makeup application, and grooming services offer professional assistance in achieving desired beauty and wellness goals, providing a holistic approach to personal care and self-expression.
The market in India is majorly driven by the country’s rapidly expanding middle class, increasing disposable incomes, and changing lifestyles. As consumers become more health-conscious and appearance-oriented, they are seeking high-quality skincare, haircare, and cosmetic products to enhance their personal grooming routines. Secondly, the influence of social media, celebrity endorsements, and digital marketing campaigns is shaping consumer preferences and driving awareness and demand for beauty and personal care brands.
The rise of online shopping platforms and e-commerce channels has also made beauty products more accessible to consumers across India, particularly in rural and semi-urban areas. Additionally, the growing trend towards organic, natural, and Ayurvedic beauty products is driving market expansion. Consumers are increasingly seeking products made from natural ingredients, free from harmful chemicals, and with sustainable packaging, reflecting their growing awareness of health and environmental concerns. Moreover, the proliferation of beauty salons, spas, and wellness centers across urban and metropolitan cities is fueling demand for professional beauty and personal care services.
India Beauty and Personal Care Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
- Vegan
- Organic
- Inorganic
Breakup by Product:
- Skincare/Sun Care
- Hair Care
- Makeup and Color Cosmetic Products
- Deodorants/Fragrances
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- Online Stores
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key Highlights of the Report:
• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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