India Poultry Market outlook
According to the report by Expert Market Research (EMR), the India poultry market size reached a value of 30.46 billion in 2023. Aided by the increasing demand for protein-rich food products and the growing applications of poultry in various sectors, the market is projected to further grow at a CAGR of 8.1% between 2024 and 2032 to reach a value of USD 61.41 billion by 2032.
Poultry, which includes chicken, ducks, and other birds raised for meat and eggs, is a crucial component of the Indian food sector. The market is driven by the rising consumer preference for protein-rich diets, increasing disposable incomes, and the expansion of the food service sector. The market’s growth is further bolstered by advancements in poultry farming techniques, government initiatives to promote poultry farming, and the growing popularity of value-added poultry products.
The increasing consumer awareness of the health benefits associated with protein consumption is driving the demand for poultry products. Poultry is considered a lean and nutritious source of protein, making it a preferred choice among health-conscious consumers.
The rise in disposable incomes in India has led to higher consumer spending on food, particularly on animal protein sources like poultry. The growing middle class is driving the demand for high-quality and diverse poultry products.
The expansion of the food service sector, including restaurants, fast-food chains, and hotels, is significantly boosting the demand for poultry products. The popularity of poultry-based dishes in both traditional and fast-food cuisines contributes to the India poultry market growth.
Continuous advancements in poultry farming techniques, including improved breeding, feeding, and disease management practices, have enhanced productivity and efficiency. These advancements are driving the growth of the market by ensuring a steady supply of high-quality poultry products.
Government initiatives and support for poultry farming, such as subsidies, training programs, and infrastructure development, are encouraging farmers to invest in poultry production. These initiatives aim to boost the poultry sector and ensure food security.
Poultry meat production holds a substantial share in the market, driven by the increasing demand for chicken meat. Chicken is widely consumed across India due to its affordability, versatility, and nutritional benefits.
The egg production is experiencing robust growth due to the rising consumer awareness of the health benefits of eggs. Eggs are considered a nutritious and affordable source of protein, driving their demand in both household and food service sector, consequently driving up the India poultry market share.
The demand for processed poultry products, including frozen, ready-to-cook, and ready-to-eat products, is increasing due to changing consumer lifestyles and preferences. Convenience, longer shelf life, and easy preparation are key factors driving this segment.
The market for value-added poultry products, such as marinated, seasoned, and pre-cooked items, is growing as consumers seek variety and convenience. These products cater to the evolving tastes and preferences of modern consumers.
As per the India poultry market analysis, North India is a significant market for poultry due to high consumer demand and the presence of numerous poultry farms. The region’s diverse culinary traditions and high consumption of chicken and eggs support market growth.
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South India is known for its strong poultry sector, driven by the high consumption of chicken and eggs in traditional and fast-food cuisines. The region’s favourable climate and infrastructure support poultry farming.
East India presents growth opportunities for the poultry market in India, driven by increasing consumer awareness and demand for protein-rich foods. The region’s growing middle class and urbanisation contribute to market development.
West India, including major cities like Mumbai and Pune, is a significant market for poultry due to high consumer spending and a strong food service sector. The region’s diverse culinary landscape supports the demand for poultry products.
India Poultry Market Segmentation
The market can be divided based on segment, type, end uses, distribution channels and region
Market Breakup by Segment
- Broiler
- Eggs
Market Breakup by Type
- Live Broiler
- Processed
Market Breakup by End Uses
- Food Service
- Household
Market Breakup by Distribution Channels
- Traditional Retail Stores
- Business to Business
- Modern Retail Stores
Material Breakup by Region
- Maharashtra
- Tamil Nadu
- Andhra Pradesh
- Telangana
- Haryana
- West Bengal
- Karnataka
- Madhya Pradesh
- Uttar Pradesh
- Bihar
- Punjab
- Orissa
- Rajasthan
- Kerala
- Others
Competitive landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India poultry market. Some of the major players explored in the report by expert market research are as follows:
- IB Group
- Suguna Foods Private Limited
- Skylark Hatcheries Pvt. Ltd
- Venky’s (India) Limited
- Srinivasa Farms
- Bharati Poultry Pvt. Limited
- RM Hatcheries
- The KEGGFARMS
- AMD integrated Farms
- Kadkanath Agro World
- Others