IMARC Group, a leading market research company, has recently releases report titled “Mannequin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033,” The study provides a detailed analysis of the industry, including the global mannequin market size, share, trends, and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the mannequin market?
The global mannequin market size reached USD 5.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.9 Billion by 2033, exhibiting a growth rate (CAGR) of 2.76% during 2025-2033.
Factors Affecting the Growth of the Mannequin Industry:
- Retail Expansion:
The rapid expansion of the retail sector is a significant factor driving the market growth. It has heightened the demand for mannequins, which serve as essential tools for displaying apparel and accessories. Furthermore, mannequins play a pivotal role in brick-and-mortar retail environments, where the visual presentation of merchandise can directly influence consumer behavior and sales. Additionally, they embody the brand’s identity, showcasing the latest trends and how to wear new items, which helps in translating fashion from the runway to the real world. Besides this, the globalization of retail chains, amplifying the need for mannequins to cater to diverse market demographics and regional fashion preferences, is acting as a growth-inducing factor.
- E-Commerce Influence:
Online retailers extensively utilize mannequins to create a standardized and attractive presentation of their merchandise. Furthermore, they allow customers to visualize the products more effectively, providing a clear idea of the item’s fit, style, and overall look. This visual consistency is crucial in the digital shopping realm, where the physical try-on experience is absent. Additionally, the rising influence of e-commerce, prompting the need for a diverse range of mannequins to accommodate various styles, sizes, and presentations, reflecting the wide array of products sold online, is bolstering the market growth. Besides this, the increasing focus on improving engagement and realistic representations among online platforms, encouraging the adoption of mannequins with lifelike features and adaptable postures, is favoring the market growth.
- Visual Merchandising:
Mannequins are powerful tools for creating compelling store displays that not only attract attention but also communicate the brand’s message, stimulate consumer engagement, and ultimately drive purchasing decisions. They also help in showcasing how garments look when worn, which can significantly influence customer perceptions and sales. Furthermore, mannequins bring life to the merchandise, making it easier for customers to imagine how the clothes would look on them, thereby facilitating the buying decision process. Additionally, the adoption of innovative visual merchandising strategies by retailers, which often involve mannequins in various poses, groupings, or scenarios that tell a story or evoke a lifestyle appeal, is accelerating the market growth. Moreover, the dynamic nature of fashion retail, which necessitates frequent updates and changes in displays to align with the latest trends, seasonal themes, or marketing campaigns, is favoring the market growth.
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Mannequin Market Report Segmentation:
Breakup by Product Type:
- Female
- Child
- Male
- Others
Female mannequins hold the majority of the market share as they are extensively used in fashion retail to display women’s clothing, which dominates a substantial portion of the retail industry, reflecting the high demand for diverse female fashion representation.
Breakup by Material:
- Fiberglass
- Plastic
- Others
Fiberglass accounted for the largest market share because it offers a durable, high-quality finish and can be sculpted into realistic, detailed forms, making it highly sought-after for creating lifelike and attractive retail displays.
Breakup by Application:
- Cosmetic Industry
- Jewelry Industry
- Garment Industries
- Medical and Healthcare Industry
- Others
Based on the application, the market has been divided into cosmetic, jewelry, garment, medical and healthcare, and other industries.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America’s dominance in the market is attributed to its robust retail industry, high consumer spending, and significant presence of fashion brands and retail chains that extensively utilize mannequins for merchandising and display purposes.
Global Mannequin Market Trends:
The introduction of smart mannequins that are equipped with technology that can provide data analytics to retailers, such as information on customer engagement and interaction with products, is bolstering the market growth. Additionally, the growing trend for custom-made mannequins that cater to the specific needs and branding requirements of retailers is contributing to the market growth. Besides this, the rising awareness of environmental issues, leading to an increasing demand for mannequins made from sustainable or recycled materials, is positively impacting the market growth. Furthermore, the rapid evolution of fashion trends, which necessitates frequent updates in retail displays, creating a constant demand for new mannequins that reflect current styles and aesthetics, is supporting the market growth.
Who are the key players operating in the industry?
The report covers the major market players including:
- Bernstein Display
- Bonami BV
- Bonaveri
- COFRAD
- Genesis Display GmbH
- Hans Boodt Mannequin B.V.
- La Rosa Srl
- Mondo Mannequins (Econoco Corporation)
- New John Nissem Mannequins
- NoaBrands
- Retailment A/S
- Window France
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