The plant-based meat landscape has transformed significantly since the introduction of tofu-based meat products in China, during the ancient times. Ever since then, with the application of various technologies, the quality of plant-based meat products has been improved remarkably. During our research, we identified around 375 meat developers engaged in the plant-based meat market.
The global plant-based meat market size is projected to grow from $17.1 billion in the current year to $54.8 billion by 2035, representing a CAGR of 11.16% during the forecast period.
Majority (75%) of the developers were established during the period 1981-2020. Moreover, there has been an increase in the number of developers entering the plant-based meat domain over the past decades, reflecting a stable and enticing industry for the new entrants. Examples of developers established post-2020 include Bluana Foods (2022), Chi Foods (2022), Final Foods (2022), Foodurama (2022), Funki Foods (2022) Land Lovers (2022), Ordinary Seafood (2022), Paul’s Table (2022), Plant & Bean (2022), Propel Foods (2022), Protivore (2023), Seed to Surf (2022), Shocken Foods (2022) and Switch Foods (2022).
It is worth highlighting that more than 450 plant-based meat products are either made up of legumes or soy as a source of protein. More than 70% of the companies are utilizing freezing as most preferred mode of storage. Frozen plant-based meat products can be easily transported and have longer shelf life compared to any other mode of storage. Examples of the players providing frozen plant-based meat include Big Mountain Foods, GUSTA, Maple Leaf Foods, Preposterous Food, Sol Cuisine, TMRW Foods, WOOP4 and Yves Veggie Cuisine. This is followed by players utilizing refrigerating mode of storage for plant-based meat (55%).
Several Partnerships have been inked in this Domain, since 2021
During our research, we came across several partnerships and collaborations that have been inked between different stakeholders engaged in the plant-based meat market. It is worth mentioning that the number of partnerships inked in this domain has increased over time at a CAGR of 27%, since 2021.
Most of the deals were distribution agreements, wherein companies partner with other companies to distribute their plant-based meat products across various geographical regions. Notable examples of distribution agreements signed in 2024 include (in reverse chronological order, post January) collaboration between JUICYMARBLES and GoPuff (February 2024), Impossible Foods and US Army Central (February 2024), Before the Butcher and Rosati’s Pizza (February 2024) and HAVREDALS and Performance Food (February 2024).
In addition, a maximum number of collaborations have been inked by players based in North America; of which around 45% deals are intracontinental agreements and close to 25% deals are intercontinental agreements. Further, the majority of the players based in North America signed intercontinental agreements with stakeholders headquartered in Europe (14%), followed by stakeholders headquartered in Asia-Pacific and rest of the world-based (11%). Examples of recent deals signed between players based in North America and Europe include (in reverse chronological order, acquisition) CV Sciences and Cultured Foods (December 2023) and LIVEKINDLY Collective and The Dutch Weed Burger (June 2021). Further, players headquartered in Europe inked 5 intracontinental and 24 intercontinental deals with various stakeholders engaged in this domain.
Funding and Investment Analysis – Evaluating the overall potential of Plant-Based Meat Market
During our research, we came across several funding and investment instances that have been inked between different stakeholders engaged in the plant-based meat market.
Maximum number of funding instances focused on plant-based meat were reported in 2021. Foreseeing the future potential of plant-based meat, several investors have actively participated in various funding rounds, which is likely to help propel the growth of this industry. Examples of the companies that have raised funding in the year 2024 include (in reverse chronological order) Cauldron (March 2024), Umaro Foods (March 2024), Heura Foods (February 2024) and Chunk Foods (January 2024).
The companies engaged in the domain of plant-based meat have raised a significant capital through venture capital rounds (~45%). Example of firms that raised funding through venture (series D) include (in reverse chronological order) NOTCO (July 2021). Further, a significant amount, worth more than USD 190 million has been secured through seed financing round.
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