Writing a book is an achievement, but the efforts don’t end when the manuscript is finalized. The number of books in the market is at its highest ever, and this has resulted in the competition for every author touching new heights. The battle to present the book to readers is now as important as writing it. For quite a few writers, the solution has been book marketing companies that give these companies services such as social media promotion, book tours, and review copies. A good company can be a difference-maker when unleashing a book. Here, we’ll look into some of the top book marketing companies for an author.
6 Book Marketing Companies for Authors
The following section highlights the 6 best marketing companies for authors. Let’s look into them each briefly.
1. Smith Publicity
Smith Publicity is one of the greatest firms for book marketing. For more than two decades, this company has been assisting self-published and traditionally published authors. Smith Publicity covers virtually any kind of services you might need-from media outreach and social media campaigns to planning book events. They know how to get books into magazines, newspapers, podcasts, and even TV shows.
Their team works with the author to create customized marketing plans. Debut through a multi-book series, Smith Publicity connects a book to the right people. They have an excellent track record of getting results and are at the top of many authors’ lists.
2. BookBub
Another marketing channel for authors is BookBub. Aimed particularly at eBook promotions, this product is ideal for anyone who wants to discount eBooks. Millions of subscribers open up their daily email in search of reduced or free books. BookBub allows thousands of copies to be sold overnight. Their pricing models do offer paid advertising, but they also offer discounts on authors’ eBooks for attracting new readers.
The beauty of BookBub is that it reaches an avid readership. Hundreds of authors report books going to bestseller status after gaining success with BookBub eBook promotions. Their services are often the highest priced and most competitive, but if nothing else, their results can absolutely make an author feel notable.
3. Reedsy
Reedsy is the kind of author access site that connects them with professional marketing experts. It offers book marketing, editing services, design, and more. Here, Reedsy will find the most suitable marketer of books by genre or market of the book the author needs. They hire professionals who are experienced in launching books.
Reedsy also lets authors browse through a professional portfolio of marketing professionals to make sure that the right match is found. And that flexible marketing approach exactly makes Reedsy the right platform for an author who wants to design the perfect marketing strategy.
4. Book Launchers
Book Launchers is an all-around book marketing company dedicated solely to nonfiction books. This company works with authors from the writing stage and follows through with the actual book launch. Book Launchers offer a more hands-on approach and work together with the author in creating and marketing books for the long-term success of their client.
Their services include video marketing, social media, email marketing, and Amazon optimization. What distinguishes Book Launchers is that they do not only focus on the launch but also on the rest of the life of the book, sustaining the sales of the author books even after the launch day. They also offer a supportive team to work alongside you.
5. Books Forward
Books Forward is a book marketing agency, and its specialty entails traditional media outreach as well as social media and influencer marketing. For instance, the agency reaches out to the media to put the spotlight on debut and bestselling authors’ books. Books forward has publicists who are focused on using radio, television, and online publications to get books mentioned.
6. Author Marketing Experts (AME)
AME is an author marketing expert that offers services like social media management, optimization on Amazon, and production of book trailers to help guide authors through the process of developing their visibility on the web. As a business, the company undertakes deep and analytical-minded marketing programs to connect the authors with their target market.
They work with fiction and non-fiction authors and always come up with customized plans depending on the needs of the author. If you’re aiming to promote a new release or would like to relaunch an older book, AME assists in generating buzz around your work and keeps your name visible amidst so many others in the market.
Choosing the Best Book Marketing Company
Your objectives and budget also have to be taken into consideration when selecting the best book marketing company. Each of these companies has different services offered and therefore needs to be matched with your specific requirements. For example, if eBook sales are your priority, BookBub would be your best option. Book Launchers will be there for full-service support from writing to launch.
Conclusion
For writers, even the self-publishing ones, a book marketing company is very important as it reaches the exact audience. A professional book marketing company does more than just marketing your book—they help so that you are strategically targeting the right people to get your book out in front of them.