Mobile phones have become a vital aspect of the day-to-day life of people from all backgrounds and across all corners of the world.
We depend on mobile phones for more than just making calls, we use them to transact business across borders. The wide usage of mobile phones for communication, networking, and online transactions has endeared it to search engines.
According to Google, approximately 58% of website traffic comes from mobile phones. This is one of the reasons why Google is increasingly bending its web page rank factors to prioritize mobile-friendly web pages.
If you want to remain competitive and stay ahead of the curve, you must keep updated on current mobile SEO trends. However, it’s not enough to keep watch of the trends, you should be able to implement them as they emerge.
If you are not an SEO expert, you can always hire an SEO company in Mumbai or a specialized mobile SEO agency to help your website keep up with the changing trends in the mobile SEO space.
Your website must be properly optimized for current mobile SEO. Technological innovations and advancements like artificial intelligence and machine learning cannot leave the SEO landscape the same.
Search engines have to keep up with users to stay relevant. If more users are accessing the internet via mobile devices, it’s only natural that they enhance their algorithms to offer mobile users the best search experience.
Optimizing your website for mobile SEO enables your existing customers and the target audience to enjoy a seamless experience while using your website.
Trends come and go at blistering speeds in the digital space and it may be extremely difficult and time-consuming to implement it as it comes. However, not all trends are created equal, some leave a lasting impact and turn the industry upside down.
We’ll look at some of the crucial mobile SEO trends to watch today and establish how you can effectively implement them for great mobile SEO impact.
What is mobile SEO?
In simple terms, mobile SEO refers to strategies and techniques aimed at ranking your web pages high in search engines for mobile users. As more people rely on mobile phones to access information online, Google and other search engines are increasingly prioritizing mobile-friendly content.
Websites that are not optimized for mobile responsiveness have a hard time ranking on Google and other search engines.
You must optimize all pages on your website for mobile SEO agency by including mobile-friendly content, ensuring that web pages load fast on mobile devices, making your content navigable on mobile devices, and other techniques that enhance user experience for people who access your website using mobile devices.
Top Mobile SEO trends to keep your eyes on
Mobile-first indexing
As more internet users turn to mobile devices, search engines like Google are directing their algorithms to give mobile responsive web pages a higher priority.
Therefore websites that are optimized for mobile SEO have a better chance of ranking higher in search engine results pages (SERPs).
You can’t ignore mobile users anymore, you’ve to ensure your website is built for a seamless mobile browsing experience, otherwise, your website may not rank well on Google and other search engines.
AI and machine learning
AI and machine learning-driven technologies are revolutionizing the way people consume content online and how search engines respond to changing user behaviors.
Artificial intelligence and machine learning have empowered search engines to better understand and predict user search patterns and intent, thereby offering users personalized experiences.
Search engines can now offer mobile users a different search experience from desktop users, it therefore becomes easy to implement critical algorithm changes for mobile search.
You could use AI and machine learning to gain a deeper understanding of your website visitors and strategize on how to enhance your website for mobile SEO.
Voice search optimization
As users look to personalized experiences, voice search is getting more popular by the day. More than 50% of internet users perform voice searches using tools like Apple’s Siri, Cortana by Microsoft, Alexa by Amazon, and Google Assistant.
Voice search goes beyond mobile devices, it has been integrated into several devices including home assistants, car systems, and smartwatches. As more people embrace the Internet of Things and adopt voice-activated devices, your website and content must be optimized for search.
Voice search is a little different from traditional search, in that, it’s more conversational. If you are optimizing your website for voice search, the content must be optimized as well.
Page speed
We live in an extremely busy world, people don’t have time to wait for pages on your website to load. An estimated 83% of internet users expect your web page to load within three seconds.
Websites that take longer to load have a high bounce rate. Optimize your website for speed by optimizing images and other elements that slow down websites.
Conclusion
Mobile SEO is not a fad, it is here to stay, the earlier you learn and implement it on your website the better for your business and brand. As search engine algorithms improve, new mobile SEO trends emerge.
You must keep up with the trends so that you are always a step further than your competitors. There are a couple of mobile SEO trends you could implement today. However, if you don’t have the skills or expertise to do it, don’t feel shy to hire an SEO company in Mumbai or a specialized mobile SEO agency to do the job on your behalf.
Top Mobile SEO Trends To Watch Out For Today & Beyond
