Wipes are crucial hygiene items for keeping houses and their surroundings clean. The increased health and hygiene consciousness has fueled the expansion of the personal care market. To appeal to consumers, companies such as Procter & Gamble, Johnson & Johnson, Rockline Industries, Edgewell Personal Care, and Kimberly Clark Corporation are focusing on providing a variety of hygiene products in different sizes, shapes, and colors.
According to SPER market research, ‘Global Wipes Market Size- By Application, By Type, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2034’ state that the Global Wipes Market is predicted to reach 9.17 billion by 2034 with a CAGR of 6.78%.
Drivers:
Increased awareness of cleanliness and the simplicity of use of wipes—which are disposable and portable—are driving growth in the worldwide wet wipes market. To meet the varied needs of consumers, a variety of wipe types—intimate, wet, flushable, feminine, and scented—have been produced in recent years, expanding the market’s reach. The need for face and cosmetic wipes has increased due to the growing personal care industry and new products that offer potent chemicals and outcomes. Concerns about the environmental effects of non-biodegradable wipes are also driving a growing consumer trend toward eco-friendly, sustainable wipes.
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Restraints:
Regulatory requirements and environmental concerns are the two main challenges facing the wipes business. Numerous wipes, especially those that aren’t biodegradable, greatly increase the quantity of plastic waste produced, which raises concerns about the sustainability of the environment. Biodegradable materials can be more expensive to create, but this has encouraged manufacturers to choose greener alternatives. Businesses find it difficult to comply, and consumers are perplexed by the lack of regulations and standards for the ingredients and labeling of wipes, especially in natural or organic products.
The wipes market is expected to be dominated by the Asia Pacific region due to rising middle-class incomes and consumer spending. Baby sanitary goods are in high demand due to the large number of infants in nations like China and India as well as consumers’ increasing desire for high-end baby care products. Some significant market players are Diamond Wipes International, Diva International, Dude Products, Johnson & Johnson, Kimberly Clark, La Fresh Group, Nice-Pak International.
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